State of The Blogosphere/ 2008 from Technorati

State of the Blogosphere / 2008
Introduction

* Introduction
* Day 1: Who Are the Bloggers?
* Day 2: The What And Why of Blogging
* Day 3: The How of Blogging
* Day 4: Blogging For Profit
* Day 5: Brands Enter The Blogosphere

Previous reports: 2007, Index

Welcome to Technorati’s State of the Blogosphere 2008 report, which will be released in five consecutive daily segments. Since 2004, our annual study has unearthed and analyzed the trends and themes of blogging, but for the 2008 study, we resolved to go beyond the numbers of the Technorati Index to deliver even deeper insights into the blogging mind. For the first time, we surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially. Our bloggers were generous with their thoughts and insights. Thanks to all of the bloggers who took the time to respond to our survey.
Blogs are Pervasive and Part of Our Daily Lives

There have been a number of studies aimed at understanding the size of the Blogosphere, yielding widely disparate estimates of both the number of blogs and blog readership. All studies agree, however, that blogs are a global phenomenon that has hit the mainstream.