Nintendo’s Blue Ocean strategy
I found some days ago a very nice article about Nintendo’s “Blue Ocean” business strategy. I promoted some years ago the idea of casual PC games in Romania and at that time I saw some studies telling that women are the biggest consumers of casual games. So what did Nintendo almost three years ago? Created a new market for the brand targeting women and families. Did it work? Damn, the risk was big but they “touched” the jackpot.
The article was published by www.guardian.co.uk and is signed by Lucy Barrett. Enjoy!
For the past two years, Nintendo has been dominating Sony’s PlayStation and Microsoft’s Xbox. But only three years ago, the company seemed so far behind that it looked as if it was going to retreat from the videogame market completely. Certainly, neither Sony nor Microsoft saw Nintendo’s resurgence coming. And neither did I.
Just over three years ago, the company’s marketing director, Dawn Paine, suggested that Nintendo could expand its audience to include more women and families. At the time, it seemed unlikely to work. Gaming may have moved beyond nerdy, teenage boy’s bedrooms, but no brand was specifically targeting women or families. And, I thought, none should. But I was wrong.
See the full post here.
i-Station25 pentru iPhone de la Logic 3 la kbcsoft.ro
The innovative and compact design of the i-Station25 can accommodate the iPhone/iPod in vertical or horizontal orientations. This stylish and sleek unit also features a built in accelerometer, which allows the i-Station25 to be positioned on its side for Video playback, whilst maintaining stereo sound positioning. Furthermore this clever functionality will automatically adjust to replicate the orientation of the unit. The i-Station25 Delivers an amazing power output of 8 Watts RMS from four 40mm Speakers. Thanks to advanced circuitry incorporated within the speaker, TDMA noise (given off by mobile phones) is minimal, and this clearly reflects in the superb sound quality.
Specification:
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Watch music videos, movies & podcasts in portrait or landscape mode
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Accelerometers to ensure correct L & R sound output when the i-Station is placed on its side.
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High performance speaker system for iPhone & iPod.
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Watts RMS power output ( 2 x 4W per channel )
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Composite Video Output for connecting to TV
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Remote Control to operate Speaker & simple functions of iPod.
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Operates using an AC Adaptor (Included) or 4 x AA Batteries
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Stereo Line-in Cable for playing other audio devices including iPod shuffle, MP3, or CD players.
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Volume level display on iPhone / iPod screen & low battery indicator system.
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Dimension (H x W x D) 154mm x 170mm x 125mm
Produsul poate fi comandat aici.
Curs valutar 10.04.2009
Cursul Zilei
Cursul valutar valabil astazi (10 apr. 2009) a fost stabilit de catre BNR la data de 09 apr 2009.
Vezi lista completa a valutelor!
| Valuta | RON | Variatie |
| EURO (€) | 4.1648 | 0.0179 |
| USD ($) | 3.1323 | 0.0317 |
