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Cursul OPEN Social Media pentru Companii
Retelele sociale reprezinta cel mai mare fenomen din istoria Internetului. Petrecem din ce in ce mai mult timp accesand Facebook, Twitter sau Linkedin iar clientii si potentialii nostri clienti si-au creat deja conturi in aceste retele sau isi vor crea in viitorul apropiat. Cursul OPEN Social Media pentru Companii este un workshop interactiv destinat specialistilor in vanzari si marketing, directori de resurse umane, middle si top management din companii romanesti si straine.
Primul curs se va desfasura pe data de 23 aprilie, intre orele 9.00 17.00 la Hotelul Howard Johnson din Bucuresti si va cuprinde 4 module:
1. Retelele Sociale – un fenomen de masa. Cum poate profita businessul nostru de pe urma acestuia?
- Consideratii generale despre Retelele Sociale;
- Concepte de baza despre promovarea profilului personal de business si al unei companii prin
intermediul Social Media;
- Prezentarea principalelor Retele Sociale internationale si romanesti de utilizat in functie de
produsele/serviciile/compania de promovat;
- Cum comunicam in retelele sociale pentru promovarea unei companii? Cum comunicam
despre noi in raport cu compania pentru care lucram?
- Ce formate au cel mai mare impact si cum trebuie creat mixul de succes text, foto
si video?
- De ce este necesar sa avem un branding online personal si cat de importanta este sinergia cu
brandul offline si online al companiei?
2. Cum agregam eforturile tuturor angajatilor cu acces la internet pentru dezvoltarea brandingului companiei prin Social Media?
- Pro si contra retelelor sociale, avantaje si dezavantaje;
- De ce motoarele de cautare iubesc continutul adaugat pe retelele sociale si cum putem atrage
vizitatori targetati pe orice site/blog?;
- In eventualitatea in care compania deruleaza deja campanii cu buget de marketing prin
intermediul retelelor sociale, cum pot angajatii sa contribuie la succesul acesteia prin
comunicarile personale?
- Cum realizam o matrice de promovare prin Social Media care sa fie scalabila si usor de
transformat in functie de modificarea tendintelor pietei online? Care este rolul comunicarii angajatilor in
cadrul acestei matrici?
3. De ce este necesar sa avem o politica a companiei referitor la Social Media?
- Elaborarea unei politici a companiei pentru Social Networking sau adaptarea politicii corporate
la specificul local; elemente de luat in considerare, parghii de masura si control;
- Social Media este considerat mediul in care talentele sunt cel mai usor de abordat si atras in
companie avantaje si riscuri;
- Cat de mult comunicam prin Retele Sociale si care sunt limitele peste care daca trecem
secretul profesional si confidentialitatea pot avea de suferit?
4. Blogging si Social Media, un mix care produce rezultate surprinzatoare.
- Ghid avansat blogging. De ce un blog? Daca am deja unul cum sa-l transform intr-un serviciu
PR 24/24, 7 zile pe saptamana?
- Metode de cuantificare a rezultatelor obtinute prin promovarea in retelele sociale.
Cursul este prezentat de Adrian Niculescu, costul este 699 lei (tva inclus) ce cuprinde sesiunea de training, materiale de curs, masa de pranz, cafea si racoritoare. Numarul maxim de participanti este 15, urmatorul curs urmand sa fie programat in luna mai. Participatii vor primi diploma de participare de la Academia Online Feed Forward, ebook-ul in format retail DVD Ghidul Retelelor Sociale Editia 2010 in ambalaj personalizat si un discount de 50% daca vor dori sa se inscrie ulterior la cursul online de afaceri pe internet organizat de Academia Online Feed Forward.
La cerere, organizam cursuri Social Media personalizate in cardul companiilor, in romana sau engleza la care pot participa maxim 15 persoane/ sesiune. Cursurile personalizate vor fi sustinute dupa o analiza prealabila a necesitatilor companiei pentru o cat mai mare valoare adaugata.
Pentru inscrieri: tel 0744 777 544, mail: adrian.niculescu@kbc.ro.
Adrian Niculescu
Business Development Manager/Trainer
0744.777.544
adrian.niculescu@kbc.ro
http://www.feedforward.ro
What is blogging?
The Internet plays a huge role in the lives of people on the entire planet; it is the fastest means to communicate with friends on the other side of the world and the richest source of information when you have to research for something. The latest trend and probably the most successful way of expressing oneself via the Internet is the blog. What does blogging actually mean? The whole concept revolves around the personal need to express feelings or thoughts, share opinions, spread news or simply have fun. A blog is actually a small individual web page more like a diary that you keep online; it receives regular updates and allows the use of links, photos, videos and extended documents.
Many people were attracted by the “blogging” phenomenon thanks to the great opportunity of making themselves heard by a specific targeted audience. Blogs are not complex web pages, it entirely depends on what the creator wants to share with the world. When you’ve got great pieces of news, funny links or a hobby to talk about, a blog may be just the right way to open up to an international “community”. Most often, blogs attract more attention than large and well-designed web pages? How is it possible for blogging to have reached such a status?
First of all, blogs generally tackle with one issue of interest for the user; there is fresh and rich informational content, and extended friendly links to other sites or blogs in the domain. It has become common knowledge by now that blogs often receive more traffic than other web pages. Why? The answer lies within the very essence of a search engine structure: what a search engine likes most is fresh and high quality content. This is the main preeminence blogs and the blogging phenomenon has managed to achieve ahead of normal web pages.
If blogging started as the perfect diary online, it has now come to acquire different dimensions, of which the commercial one is the most well-developed. I’ll give you an illustrative example here: let’s say you like gardening, and you’ve also started your own home business of growing plants. A blog on flowers, plants and their peculiarities would meet the requirements of other people who share your hobby, but it would also function as a great promotion tool for the development of your business. Therefore, web marketing and the need to communicate happily meet within the very concept of “blogging”.
Some thoughts about business blogging
Many large and small businesses alike have recently discovered the great advantages of blogging in maintaining good communication relationships with both employees and customers. It is obvious that for some people, blogs have become a means of sharing information and expertise at very advanced levels and this can only mean increased profit for the company. It is a common knowledge by now that small businesses profit the most from blogging. Why? Because a highly specific web page such as a blog, successfully substitutes an extensive online presence. Instead of a static page, you offer a very dynamic blog where feed-back is encouraged and various issues get tackled with.
Many Internet experts consider blogs a very informal, yet popular way of developing business contacts, since, the informational content receives a different approach than in the case of classic promotion sites. Business owners can definitely enjoy great recommendations from users, but there are also dissatisfied customers who could review the products or services unfavorably. You’ll have to be prepared to handle such situations with the utmost diplomacy in order to avoid a worsening of the situation. On the other hand, a business blog provides the opportunity to run market research and avoid hiring employees that don’t fit requirements.
Business blogs also function as the right tool to spread news to all the employees at once; this kind of blog application is usually preferred by larger companies who can reach the staff in a more comfortable way and on a daily basis. Statistics claim that blogging significantly contributes to team building and communication between the departments of the same company; hence, there has been an increased preference for blogging over newsletters. Nevertheless, we also have to mention the more difficult aspects of business blogging as well.
For instance, maintaining an updated blog requires quite a lot of time and work, it may even be necessary to have someone perform all the operations on a regular basis. Then, the e-commerce possibilities are fewer when it comes to using a blog over a regular site; you may find it very advantageous to start blogging when you just initiate your business online, but then, you may choose to use it in parallel with a regular promotion site, once things get to look brighter. If at the beginning you take advantage of the minimal costs required by a business blog, later you need to monitor efficiency first and foremost.
Blogging – important sites to be known by bloggers
Now that you are part of the blogging phenomenon that has spread all around the world, or you simply aspire to learn something about the online community, there is plenty of assistance you can find online to help you optimize your own blog the best way you want.
For instance, a host giant like www.xanga.com provides a great chance to start a blog on your own; it is a good opportunity for anyone interested in joining a world-wide community that shares pictures, videos, thoughts and points of view. Furthermore, you’ll also get precious information from many domains.
Another such great host site is www.myspace.com where you may register your blog under a variety of categories depending on the theme and topic. There is a wide selection of users and definitely good quality traffic if you make the blog worth visiting.
For those who want to make some money with their blogs, by advertising, I strongly recommend www.adsense.com, a Google-joint program that enables bloggers to make a really good income. How come? On this site you closely follow all the necessary steps to choose the ads (both images and text) that best match your blog content.
Blogging takes time and effort, and you can definitely avoid some mistakes other pros warn against by permanently inquiring on new stratagems to use with Adsense; after all you have to make as much money as you can.
You should also need to subscribe to one of the many sites that provide blog lists so that you may be more easily found by interested users. http://www.blogcatalog.com/ is a good choice to promote your blog and create traffic.
In the same listing categories we have to mention the giant http://dir.yahoo.com/news_and_media/blogs/ that is one comprehensive directory where you’ll definitely want to have your blog subscribed. The same stays true for http://directory.google.com/Top/Computers/Internet/On_the_Web/Weblogs/ that functions according to the same working principles.
We should also point out to a “blog on blogs” that is definitely worth visiting given the large amount of information on the topic: http://www.problogger.net/. For someone who is just learning the rules of the game, there is much to find out here!
Last but not least, there are all sorts of professional sites that can help you with the tools you actually need for blogging. Here I refer to http://asymptomatic.net/blogbreakdown.htm and other similar pages that may guide and assist you in the attempt to find the software that best matches your blog. Good luck!
What is blogging?
Blogging is one of the most popular Internet-related phenomenon that has incited the curiosity of millions of people all over the world; it represents a great opportunity for those who create blogs and for those who use them. Very often qualified as the trend of keeping personal diaries online, blogging is far more complex owing to the fact that every web log carries the touch of the owner’s imagination, interest and wit. The range of topics blogs deal with is incredibly wide: from politics and economics to sky diving and snorkeling. The next very important aspect after blog content is actually the interactive format of the pages that allows users to take action on the site.
Part of the history of blogging includes the very first attempts to run an account of one’s personal life, and many of the blog owners liked to call themselves journalists or diarists. In the early days of blogging around the mid-90s, people enjoyed the experience of belonging to the online community that went beyond all sorts of boundaries. This was the time when the very first combination of text, pictures and videos were included in a blog, as the most accurate way of reflecting one’s life. Sometimes, bloggers transmitted live images with the help of various portable devices, creating the so-called semi-automated blogging.
At the beginning, blogs were not individual pages, as they mainly functioned as components of larger websites; nevertheless, with the rapid development of technologies, it came into everyone’s power to create and support a personal independent web log. The only condition to enjoy a successful blogging experience is to stick to high quality content that makes any visitor return to the site and even take action on it. Creativity and innovation are probably the best ways to define the blogging experience since we can identify a true craze to be seen online.
Presently, you can find guides to creating successful blogs, since, many small business owners perceive the phenomenon as a great chance to promote products and services online. Blogs are presently part of the Internet marketing strategies anyone should use as included within online advertising campaigns; the great advantage of blogging is that it mainly targets potential customers, reducing the number of uninterested users. We could say that thanks to advertising and Internet marketing, blogging has actually become a very promising type of business.
Blogging making it pay
Maybe the starting point of a profitable blog is a great topic, but there is definitely more to the business than that. There are two options a blogger has when trying to make the page generate revenue from advertising: either to stay on top of other blogs or provide good-quality material that ensures a high readership. Though the former option may look like the true Internet promise, things are slightly different when you have to achieve a high ad click rate. Let’s see the dos and don’ts of blogging when it comes to making money from advertising.
First of all, you need to consider the number of readers you target with the blog articles, and set an average or modest click rate in case the domain you’re dealing with is not a very common one. You may get valuable clicks, but they may not be enough to generate the income you need; therefore, always try to maintain a balance between the advertising rate you set for the blog and the amount of traffic you manage to draw by well-researched, informational content. The best Google program to use here is definitely Adsense, but keep in mind that the ads are relevant for the site material and vice versa, hence, focus on quality not quantity.
One of the smartest ways to attract traffic and therefore increase the chances to get more ad clicks is by the use of continuation links. All you have to do is post a link with an excerpt from the blog article and post it on the main page. The whole point is to make it catchy: the reader sees it, interest rises and he or she clicks on the link to get to the body of the story. If you only post the title of an article within the link, you risk that the visitor leave the page without actually minding the post.
Don’t make the mistake of linking your blog only to top pages in the business. Yes, there are sites that are considered reference points in the field, and you actually risk of orienting the reader’s attention towards a competitor. Links are great tools, but they are not everything for a blog: first comes nice, unique information, and only then should you focus on directing the reader to other similar pages. The best links to use are those that take the visitor to a detailed explanation of the information on your blog, while also allowing the return to the initial page. Good luck!
