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Cursul OPEN Social Media pentru Companii

Greenfield Staff — Wed, 21 Apr 2010 10:25:52 +0000

Bucuresti, 21 aprilie 2010

Retelele sociale reprezinta cel mai mare fenomen din istoria Internetului. Petrecem din ce in ce mai mult timp accesand Facebook, Twitter sau Linkedin iar clientii si potentialii nostri clienti si-au creat deja conturi in aceste retele sau isi vor crea in viitorul apropiat. Cursul OPEN Social Media pentru Companii este un workshop interactiv destinat specialistilor in vanzari si marketing, directori de resurse umane, middle si top management din companii romanesti si straine.
Primul curs se va desfasura pe data de 23 aprilie, intre orele 9.00 17.00 la Hotelul Howard Johnson din Bucuresti si va cuprinde 4 module:

1. Retelele Sociale – un fenomen de masa. Cum poate profita businessul nostru de pe urma acestuia?
- Consideratii generale despre Retelele Sociale;
- Concepte de baza despre promovarea profilului personal de business si al unei companii prin
intermediul Social Media;
- Prezentarea principalelor Retele Sociale internationale si romanesti de utilizat in functie de
produsele/serviciile/compania de promovat;
- Cum comunicam in retelele sociale pentru promovarea unei companii? Cum comunicam
despre noi in raport cu compania pentru care lucram?
- Ce formate au cel mai mare impact si cum trebuie creat mixul de succes text, foto
si video?
- De ce este necesar sa avem un branding online personal si cat de importanta este sinergia cu
brandul offline si online al companiei?

2. Cum agregam eforturile tuturor angajatilor cu acces la internet pentru dezvoltarea brandingului companiei prin Social Media?
- Pro si contra retelelor sociale, avantaje si dezavantaje;
- De ce motoarele de cautare iubesc continutul adaugat pe retelele sociale si cum putem atrage
vizitatori targetati pe orice site/blog?;
- In eventualitatea in care compania deruleaza deja campanii cu buget de marketing prin
intermediul retelelor sociale, cum pot angajatii sa contribuie la succesul acesteia prin
comunicarile personale?
- Cum realizam o matrice de promovare prin Social Media care sa fie scalabila si usor de
transformat in functie de modificarea tendintelor pietei online? Care este rolul comunicarii angajatilor in
cadrul acestei matrici?

3. De ce este necesar sa avem o politica a companiei referitor la Social Media?
- Elaborarea unei politici a companiei pentru Social Networking sau adaptarea politicii corporate
la specificul local; elemente de luat in considerare, parghii de masura si control;
- Social Media este considerat mediul in care talentele sunt cel mai usor de abordat si atras in
companie avantaje si riscuri;
- Cat de mult comunicam prin Retele Sociale si care sunt limitele peste care daca trecem
secretul profesional si confidentialitatea pot avea de suferit?

4. Blogging si Social Media, un mix care produce rezultate surprinzatoare.
- Ghid avansat blogging. De ce un blog? Daca am deja unul cum sa-l transform intr-un serviciu
PR 24/24, 7 zile pe saptamana?
- Metode de cuantificare a rezultatelor obtinute prin promovarea in retelele sociale.

Cursul este prezentat de Adrian Niculescu, costul este 699 lei (tva inclus) ce cuprinde sesiunea de training, materiale de curs, masa de pranz, cafea si racoritoare. Numarul maxim de participanti este 15, urmatorul curs urmand sa fie programat in luna mai. Participatii vor primi diploma de participare de la Academia Online Feed Forward, ebook-ul in format retail DVD Ghidul Retelelor Sociale Editia 2010 in ambalaj personalizat si un discount de 50% daca vor dori sa se inscrie ulterior la cursul online de afaceri pe internet organizat de Academia Online Feed Forward.

La cerere, organizam cursuri Social Media personalizate in cardul companiilor, in romana sau engleza la care pot participa maxim 15 persoane/ sesiune. Cursurile personalizate vor fi sustinute dupa o analiza prealabila a necesitatilor companiei pentru o cat mai mare valoare adaugata.

Pentru inscrieri: tel 0744 777 544, mail: adrian.niculescu@kbc.ro.

Adrian Niculescu
Business Development Manager/Trainer
0744.777.544
adrian.niculescu@kbc.ro
http://www.feedforward.ro

Smartphone Sales Overtake Notebooks, Drive PC Vendors into Market

Greenfield Staff — Thu, 29 Oct 2009 06:41:48 +0000

Smartphone sales will overtake laptop sales this year, causing PC makers to look to this rapidly developing market, according to a new report by Gartner.

The analyst firm predicts that all major PC vendors will break into the smartphone market by the year’s end.

Smartphone sales will grow 29 percent, reaching 180 million units sold year-over-year in 2009.

While smartphones make up only 14 percent of the mobile device market, they will account for 37 percent of sales in 2012, with revenue reaching $191 billion. PC sales, on the other hand, are forecast to only reach $152 billion in 2012.

As PC vendors move into this increasingly competitive market, they will be navigating in a very different market.

“PC vendors will find it difficult to simply use existing supply chains and channels to expand their presence in the smartphone market. The smartphone and notebook markets are governed by different rules when it comes to successfully marketing and selling products,” said Gartner analyst Roberta Cozza.

The main challenges PC vendors will face when entering the market are that specs are less important than with PCs but brand and user experience are more important; that the distribution channels are controlled by mobile vendors; that mobile vendors will have a significantly better understanding of the market; and that corporate smartphone decisions will be out of the hands of the IT manager.

“Understanding of mobile consumer behaviours, competitiveness and positioning of their mobile products and relationships with carriers are all barriers that cannot be overcome in the short term,” Cozza said.

“This will limit any PC vendor presence in the smartphone market to low single digits for some time,” Cozza said.

Sursa: http://www.atelier-us.com/e-business-and-it/article/smartphone-sales-overtake-notebooks-drive-pc-vendors-into-market

Cautari riscante pe Internet

Greenfield Staff — Thu, 11 Jun 2009 14:58:03 +0000

Top cele mai riscante cautari pe Internet

Unele cautari pe internet pot aduce multe pagube calculatorului si nu numai. Astfel, o cautare precum “music lyrics” (versuri) sau lucruri “free” (gratis), este o actiune foarte riscanta. De asemenea, “free music downloads” aduce 20 procente din utilizatorii de net in contact cu software daunator, cunoscut si ca “malware.”

Cautarile ce contin cuvintele “free,” “music” si “download” prezinta un risc cresc de asemenea programe daunatoare.

Un raport al companiei de soft antivirus McAfee a identificat cele mai periculoase cuvinte de cautat pe internet ce i-ar plasa pe utilizatori in calea malware.

Studiul a examinat 2600 de cuvinte populare si cinci mari motoare de cautare Google, Yahoo, Live, AOL si Ask — si a analizat 413.000 pagini web.

“In ultimul an am asistat la o modificare in ceea ce numim malware,” declara David DeWalt, presedinte al McAfee. “S-a trecut de la un hacker in subsol la infractiuni cibernetice organizate, efectiv terorism si alte forme de atacuri geopolitice organizate” .

Categoriile cele mai riscante de cautat sunt: screensaver, free games, work from home, Olympics, videos, celebrities, music si news.

Iar termenii cei mai riscanti, lyrics, myspace, free music downloads, phelps, game cheats, puzzle, free ringtones si solitaire.

Studiul arata si cum criminalii cibernetici sunt din ce in ce mai sofisticati.

“Putem avea probleme mari cu un hacker in subsol- am vazut asta recent cu ‘Twitter worm,’ un adolescent de 17 ani a penetrat, din subsolul sau, zeci de milioane de computere, sau putem avea atacuri organizate”,

De altfel se apreciaza ca programele antivirus sunt in urma dezvoltarii criminalitatii online.

Antena3

Programul Rabla pentru site-uri

Greenfield Staff — Mon, 08 Jun 2009 10:59:17 +0000

Programele Rabla sunt foarte la moda in ultimul timp; in domeniul auto, electrocasnice, in turism (aici mi se pare cel mai interesant , vii cu geamantanul vechi si obtii un sejur mai ieftin), iar acum devine operabil si in lumea virtuala.

Daca vreti sa aflati cum, cititi aici:

http://www.wall-street.ro/slideshow/Start-Up/65943/Programul-Rabla-pentru-site-uri-Un-business-cu-afaceri-de-75-000-euro.

Telefonul mobil si diagnosticul utilizatorului

Greenfield Staff — Thu, 26 Feb 2009 11:21:37 +0000

In curand telefonul mobil ne va ajuta sa fim mai sanatosi prin stabilirea de diagnostice pe baza analizei respiratiei, nu-i asa ca devine interesant? Pana acum folosirea telefonului mobil era considerata daunatoare, dar in viitorul apropiat micul nostru prieten nedespartit ne va ajuta sa ne insanatosim. Mai multe detalii despre ultimele descoperiri ale tehnicii cu aplicatii pentru utilizatori, aici: http://www.atelier-us.com/mobile-wireless/article/mobile-health-cell-phones-as-medical

Regula de aur a lui Google – din Underclick.ro

Greenfield Staff — Tue, 06 Jan 2009 08:57:47 +0000

Regula de aur a lui Google

05 ianuarie 2009

In decursul a multi ani de web si websituri, se distinge undeva separat figura lui Google, aproape uman, un “prieten” sau “dusman” dupa cum e cazul, un .. cineva … cu care ai putea sa discuti daca nu merge. Deci, acest gigant cu nume straniu este personificat pentru fiecare in parte. Eu spun adesea ca Trafic.ro e cel mai bun brand din Romania ca prima intrebare care si-o adreseaza doi webmasteri este “ce trafic ai?”. La fel si cu Big G “pe ce pozitie esti?”. Ca sa il hraneasca pe Marele Google, multi webmasteri ii dau zilnic de mancare. Si nu o sa credeti, deja se estimeaza ca sunt peste 200 de algoritmi separati care conteaza in ordonarea… [citeste tot articolul despre Regula de aur a lui Google ]

AP news – Iraqi authorities took control of the Green Zone

Greenfield Staff — Thu, 01 Jan 2009 15:20:24 +0000

BAGHDAD – The United States handed over control of the Green Zone and Saddam Hussein‘s presidential palace to Iraqi authorities on Thursday in a ceremonial move described by the country’s prime minister as a restoration of Iraq’s sovereignty.

At a ceremony marking the transition, Nouri al-Maliki said he will propose Jan. 1 be declared a national holiday to commemorate what he called “Sovereignty Day” — the day Iraq took the lead in security away from U.S. forces, regained control of its airspace and reclaimed a wide swath of Baghdad’s heavily fortified Green Zone. Iraq already marks New Year’s Day as a holiday.

The area that became known as the Green Zone on the west bank of the Tigris River was occupied by the United States shortly after the 2003 U.S. invasion and walled off from the rest of the city.

Until Wednesday, Saddam’s former palace formally served as the U.S. Embassy and headquarters of the U.S military in Iraq. Thursday’s palace handover was mostly ceremonial, as most U.S. diplomats and military officials long since moved to a new embassy building on the other side of the Green Zone, which is also known as the International Zone.

“This palace is the symbol of Iraqi sovereignty and by restoring it, a real message is directed to all Iraqi people that Iraqi sovereignty has returned to its natural status,” al-Maliki said.

“We have the right to be proud and to be happy and to hold celebrations these days, especially on this day,” said al-Maliki, adding he would submit his national holiday proposal to the cabinet. “This day is to be remembered and we have the right to consider it a national day.”

The 4-square-mile area along the Tigris is separated from the city by a 13-foot-high wall of reinforced concrete, dotted with watch towers and machine gun nests.

Restricted to U.S. and Coalition personnel, several other embassies, Iraqi ministries and parliament, it was considered the most potent and visible sign of American occupation and had often come under insurgent attacks.

Although now under Iraqi control, it is unlikely to be dismantled any time soon because of the violence persisting around Baghdad — despite an overall dramatic drop in attacks and killings nationwide.

But violence continued Thursday.

A roadside bomb killed two Iraqi soldiers in the town of Jalula, 80 miles northeast of Baghdad, a regional police official said.

In the northern city of Mosul, where the fight against al-Qaida in Iraq continues, a parked truck bomb killed three police officers trying to search it and wounded a bystander.

In the city of Kirkuk, also north of Baghdad, Iraqi and U.S. troops killed three suspected al-Qaida gunmen during a raid, police said.

Violence around Iraq had plunged in 2008, with attacks declining to an average of 10 a day from 180 a year ago. The murder rate in November was less than 1 per 100,000 people — far lower than many cities in the world.

U.S. military deaths in Iraq also plunged by two-thirds in 2008 from the previous year, a reflection of the improving security following the U.S. military‘s counterinsurgency campaign and al-Qaida’s slow retreat from the battlefield.

According to a tally by The Associated Press, at least 314 U.S. soldiers died in Iraq in 2008, down from 904 in the previous year. In all, at least 4,221 U.S. soldiers have died in Iraq since the war began in 2003.

For Iraqis, the fatalities had also plunged: During 2008, at least 7,496 Iraqis died in war-related violence according to an AP count, including 6,068 civilians and 1,428 security personnel, down 60 percent from 2007.

The Associated Press tally does not reflect a comprehensive total for Iraqi deaths because reports do not come in from all of the country. The estimate, however, has proven accurate for tracking trends.

The plunge in violence in Iraq follows the U.S. “surge” of 2007, when thousands of additional troops were sent in to try to rein in a country that appeared to be on the verge of disintegration. That was coupled with a counterinsurgency campaign that included a decision by Sunni tribesmen to switch allegiances and fight al-Qaida. A focused effort to rout Shiite extremists also gave U.S. and Iraqi forces the upper hand.

Source: Associated Press